Outdoor Outdoes Other Media
Outdoor vs TV
- Outdoor allows you to geographically TARGET your audience, TV makes you buy multiple markets.
- Outdoor provides your own ad space. TV arranges 16+ commercials every hour.
- Outdoor cannot be avoided. TV can be turned off or fast forwarded (TIVO, DVR's)
Outdoor vs Radio
- Outdoor allows you to geographically TARGET your audience, Radio makes you buy multiple markets.
- Outdoor offers full color visual of your company logo, phone number, address. Radio does not.
- Outdoor cannot be avoided. Radio can be turned off or switch stations.
- Growing subscribers to satellite radio reduces the number of local radio listeners.
Outdoor vs Newspaper
- Outdoor allows you to geographically TARGET your audience, Newspaper is delivered to multiple markets.
- Outdoor allows single ads. Newspaper has your competitor on same ad space.
- Outdoor reaches ages 17yrs+ of age. Newspapers typically reach ages 55+
- Same outdoor message can be seen multiple times a day. Newspaper is a one time read.
- Outdoor does not charge extra for FULL COLOR ads. Newspapers do.
Outdoor vs Magazine
- Only 2 outdoor companies. Lake Charles has over 6 magazines
- Outdoor ranges from 12'x24' ads to 14'x48' ads. Magazine ads are 2"x2" to 8"x8".
- Outdoor does not charge extra for FULL COLOR ads. Magazines do.
Outdoor reaches more people for less amount
of money than any other media!
Source: OAAA(Outdoor Advertising Assoc. of America), Marketing Resources,Facts and Figures. Media Comparison
Ad Source Outdoor Advertising
131 State St.Lake Charles, LA 70605
phone 337-477-4470
fax 337-436-3620
Sales - Alvin Touchet
Cell 337-249-8772alvin.touchet@rsource.net
Sales - Henry Hardy
Cell 337-302-2828rhardy@rsource.net
Sales - Olive Bonin
Cell 337-263-4024adsource2@suddenlink.net
Sales - Darren Gaspard
Cell 337-304-8008dgaspard@rsource.net
